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What is social media marketing?

What is social media marketing?

Search Engine Land » SEO » Content » What is social media marketing? What is social media marketing? Learn what social media marketing is, how it helps brands gain more...

Navigating economic challenges—why brands should study the recession of 1981, not 2008

Navigating economic challenges—why brands should study the recession of 1981, not 2008

Talk of a potential recession is ubiquitous and marketers are widely sharing advice on how to approach a downturn. Many are drawing their insights from past recessions such as...

Is the TikTok trend dead?

Is the TikTok trend dead?

When TikTok first permeated the mainstream in March 2020 people, myself included, flocked to the platform for entertainment during a dismal time. But we weren't just mindlessly...

Marketing Sector's Progress on Inclusivity Has Flatlined

Marketing Sector's Progress on Inclusivity Has Flatlined

Despite the rise to prominence of equality movements in recent years, inclusivity across the global marketing sector has stalled, according to Kantar’s Inclusion Index. The...

The 4 Rs of Working With Agency Search Consultants

The 4 Rs of Working With Agency Search Consultants

Search consultants play an important role in the marketing services agency industry. They may only represent about 25% of agency searches, but the biggest reviews are typically...

How to choose the right content marketing agency

How to choose the right content marketing agency

With just a few strategic pieces in place, content marketing can work outrageously well. Businesses that blog generate 67% more leads than businesses that don’t blog. They...

Here's Why You Can't Count Twitter Out of Your Marketing Strategy in 2018

Here's Why You Can't Count Twitter Out of Your Marketing Strategy in 2018

Over the past few years, the business world hasn't taken kindly to  Twitter. And who can blame them for being critical? With stock prices tanking, employees fleeing to other...

Common questions and answers about SEO certification from Google

Common questions and answers about SEO certification from Google

Google’s decision to offer digital marketing certification, which includes search engine optimization (SEO), left some amused. Others were confused. Meanwhile, some are rushing...

4 technical SEO issues auditing tools won’t show you

4 technical SEO issues auditing tools won’t show you

Throughout the history of SEO, people have debated the pros and cons of relying on technical SEO tools. Relying on the hints from auditing tools isn’t the same thing as a true...

The Impact Of Influencer And Word-Of-Mouth Marketing

The Impact Of Influencer And Word-Of-Mouth Marketing

With the incredible growth of social media, influencer marketing is no longer an optional marketing tactic, but rather a necessary marketing strategy. 90% of people are much...

How to ensure influencers help your SEO campaigns

How to ensure influencers help your SEO campaigns

If you are looking to make an impact in your business with your SEO strategy, influencer marketing is one of the most efficient techniques to increase reach, engagement and...

85+ Companies Reshaping The B2B Payments Tech Landscape - CB Insights Research

85+ Companies Reshaping The B2B Payments Tech Landscape - CB Insights Research

Fintech solutions geared toward businesses of all shapes and sizes are rapidly gaining traction.  FREE DOWNLOAD: STATE OF FINTECH Q1 2022 q1 2022 brought a -18% decline in...