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15 ways to secure your WordPress site

15 ways to secure your WordPress site

As a marketer, SEO or web developer, you know how important it is to keep your WordPress site secure.  From using strong passwords and updating plugins to installing a security...

What is social media marketing?

What is social media marketing?

Search Engine Land » SEO » Content » What is social media marketing? What is social media marketing? Learn what social media marketing is, how it helps brands gain more...

Navigating economic challenges—why brands should study the recession of 1981, not 2008

Navigating economic challenges—why brands should study the recession of 1981, not 2008

Talk of a potential recession is ubiquitous and marketers are widely sharing advice on how to approach a downturn. Many are drawing their insights from past recessions such as...

Is the TikTok trend dead?

Is the TikTok trend dead?

When TikTok first permeated the mainstream in March 2020 people, myself included, flocked to the platform for entertainment during a dismal time. But we weren't just mindlessly...

Marketing Sector's Progress on Inclusivity Has Flatlined

Marketing Sector's Progress on Inclusivity Has Flatlined

Despite the rise to prominence of equality movements in recent years, inclusivity across the global marketing sector has stalled, according to Kantar’s Inclusion Index. The...

The 4 Rs of Working With Agency Search Consultants

The 4 Rs of Working With Agency Search Consultants

Search consultants play an important role in the marketing services agency industry. They may only represent about 25% of agency searches, but the biggest reviews are typically...

How to choose the right content marketing agency

How to choose the right content marketing agency

With just a few strategic pieces in place, content marketing can work outrageously well. Businesses that blog generate 67% more leads than businesses that don’t blog. They...