8 Step Event Planning Process Proficiency
Contact 8 Step Event Planning Process Proficiency There's nothing easy about putting on an event. While some events go off with only a few hitches, a good many events end in...
03/12/2023
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Opinion: 3 Reasons Why Brands Should Leverage Live Sports
Whether it’s MetLife Stadium in metro New York or Lumen Field in Seattle, America’s sports arenas have been filling up the past several months. And with that, there’s the chance...
02/27/2023
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Is Style Over Substance Eroding Brand Value?
Branding: where marketing meets design is a creative flirtation from which lasting business results are born. At least that’s as it should be. But are brands and their...
02/27/2023
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How To Use Personal Branding To Advance Your Career
Whether it’s in entrepreneurship or entertainment, the right personal image can pave the way to a successful career. Well-crafted personal branding helps nurture trust and...
02/24/2023
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Generating Emotional Loyalty With Better Data Connectivity and Experience Offerings - Advertising Week
Loyalty programs have become ubiquitous among shopping experiences, with requests such as, “Give us a phone number or email to receive [insert incentive here].” To differentiate...
02/22/2023
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Why we care about location marketing | MarTech
What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time? For example, by sending an opted-in text message to offer a...
02/22/2023
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Why reuse programs shouldn't wait for consumers | Greenbiz
If you follow reuse news, you may have noticed reusable packaging started 2023 with some impressive legislative tailwinds in Europe. France recently banned fast-food restaurants...
02/22/2023
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Top 10 Best Business Podcasts For Entrepreneurs
Top 10 Best Business Podcasts For Entrepreneurs Podcasts seem to be having a real moment right now. In fact, every week, 40 million people tune into podcasts. If you're an...
02/22/2023
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COP27: Focus on Policy and Process, Not Promises
While the COP conference has grown in significance and visibility on a yearly basis since the Paris Agreement of 2015, the reality is that — without concerted legislative action...
02/19/2023
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Council Post: How Brands Can Bring Authenticity To Social Media: Three Tips
Social media continues to be an intriguing, exciting and personable way to gain exposure for your brand and your mission. As most networks continue to grow their number of...
02/14/2023
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How brands can navigate today’s ‘messy’ consumer journeys
For a long time, we have believed in and planned linear consumer journeys. This is an example of a linear consumer journey: Something comes to the attention of the consumer....
02/09/2023
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The Do's And Don’ts Of Social Media Management
Are you looking for better ways to manage social media accounts without missing out on anything important? Social media platforms play a vital role in our lives today. From...
02/03/2023
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