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Character Building: The Untapped Power of Brand Icons

Character Building: The Untapped Power of Brand Icons

Every day, every minute, all over the world, hundreds of thousands of clever advertising people toil away in a never-ending search for brand differentiation. What makes us...

Should You Invest In Paid Verification From Twitter Blue Or Meta Verified?

Should You Invest In Paid Verification From Twitter Blue Or Meta Verified?

Twitter plans to end its legacy verified program at the end of this month. To continue having a verified blue checkmark, you must subscribe to Twitter Blue, now available...

6 PPC Strategies To Focus On Now

6 PPC Strategies To Focus On Now

PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for...

This day in search marketing history: March 9

This day in search marketing history: March 9

In 2017, there were strong signs of a Google algorithm ranking update that had actually started on March 7. At first, it seemed to be a spam algorithm update related to links....

Branding the CFO

Branding the CFO

As readers of this newsletter are by now aware, a CFO has a constantly evolving list of responsibilities, ranging from the traditional forecasting and scenario planning to more...

No One Loves International Women's Day More Than Brands

No One Loves International Women's Day More Than Brands

No One Loves International Women's Day More Than Brands Feminism No One Loves International Women's Day More Than Brands Early reports show growing self awareness—we're no...

How To Combine Machine and Human Input for More Effective Content in 2023

How To Combine Machine and Human Input for More Effective Content in 2023

Content Creation / Editorial processes / SEO / Content strategy / Productivity How To Combine Machine and Human Input for More Effective Content in 2023 In 2023, marketers...

How To Make The Most Money On Clothes Resale Apps, According To Experts

How To Make The Most Money On Clothes Resale Apps, According To Experts

Be specific with your listings When listing your items, be as detailed as possible about the material, quality and color. “The more exact your description is, the more ‘likes’...

As Gen Z embraces de-influencing on TikTok, marketers and influencers need to be much more transparent and authentic

As Gen Z embraces de-influencing on TikTok, marketers and influencers need to be much more transparent and authentic

What began as “don’t buy this product” has morphed into “don’t buy that product, buy this product instead” — this phenomenon is better known as the current de-influencing trend...

SXSW 2023—AI set to replace NFTs and other key trends to watch

SXSW 2023—AI set to replace NFTs and other key trends to watch

SXSW is putting away the NFTs and picking up AI. The annual tech, media and music festival will kick off Friday in Austin, Texas, and participants appear ready to pivot to new...

How Consumer Shopping Habits Are Changing in Response to Inflation

How Consumer Shopping Habits Are Changing in Response to Inflation

How Consumer Shopping Habits Are Changing in Response to Inflation Contributor: Kassi Socha And ways you can pivot to accommodate this shift. As average selling prices rise,...

Top 20 AI Marketing Tools to Grow Your Business in 2023

Top 20 AI Marketing Tools to Grow Your Business in 2023

The use of artificial intelligence (AI) in marketing has hit the mainstream. You would be hard pressed to find companies—big and small—that don’t use top AI marketing tools to...