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The 4 Rs That Show a Brand Your Blog is Influential

The 4 Rs That Show a Brand Your Blog is Influential

One way to monetise your blog is through working with brand partners. This could be  anything from sponsored content and affiliate promotions through to ongoing ambassadorships...

5 colour trends set to make waves in 2023

5 colour trends set to make waves in 2023

The ebb and flow of colour trends reflect the state of the world and times in which we live. In recent months, society has been marked by increasing economic pressures,...

How a Data-Driven Loyalty Platform Is Driving Revenue for Independent Hotel Brands

How a Data-Driven Loyalty Platform Is Driving Revenue for Independent Hotel Brands

When it comes to building and sustaining loyalty for today’s independent hotel brands, every guest touchpoint matters. Delivering consistent service and surfacing personalized...

Brands Under-Using Some CTV Platforms, Content Genres

Brands Under-Using Some CTV Platforms, Content Genres

Marketers may be under-using some types of connected TV (CTV) platforms and content genres, according to a new survey commissioned by mobile marketing analytics and attribution...

Busting the Myth of First Mover Advantage

Busting the Myth of First Mover Advantage

The concept of First Mover Advantage (FMA) is widespread within business academic literature at all levels. It is the assertion that the first business to enter a market has an...

Limitations Inspire Creativity | Episode 235

Limitations Inspire Creativity | Episode 235

Limitations Inspire Creativity | Episode 235 Email When it comes to creativity and innovation for some reason NFT projects haven’t seen massive rewards but I believe those times...

Why Brands Shouldn't Avoid Influencers With Unfiltered Political Views

Why Brands Shouldn't Avoid Influencers With Unfiltered Political Views

As we near the close of another election cycle, we’re reminded of a new reality: the divide that used to exist between politics, brands, and their surrounding ecosystems is no...

The Role Of Branding In Negotiation Success

The Role Of Branding In Negotiation Success

Marketer and entrepreneur Stephen A. Hart is a man of many passions – family, podcasting and most importantly – branding. As a Brand Strategist and creator of Brand In Demand,...

9 Steps To A Future-Proof Social Media Strategy In A Web3 World

9 Steps To A Future-Proof Social Media Strategy In A Web3 World

Digital Trends 9 Steps To A Future-Proof Social Media Strategy In A Web3 World Here's a step-by-step guide to creating an effective social media strategy to level up your Web...