Images Powered by Shutterstock
4 Reasons Your Brand Is Behind on Mobile - And How to Catch Up

4 Reasons Your Brand Is Behind on Mobile - And How to Catch Up

Mobile is the undeniable future of commerce. However, many brands, from small businesses to enterprises, consistently miss the mark. They fall short of tapping into mobile’s...

Guidance for using humor in marketing emails

Guidance for using humor in marketing emails

Even the most serious email marketers (and customers) enjoy levity. Humor has long been a vital part of marketing. When it comes to email marketing, it’s often the message with...

7 smart strategies for success on the new-look Facebook

7 smart strategies for success on the new-look Facebook

If you’re like most communicators, you did your 2018 strategy planning—only to have Facebook announce it was changing the game for organizations again. If you’re going back to...

How to Become a Micro-Influencer and Get Paid By Brands

How to Become a Micro-Influencer and Get Paid By Brands

One of the most received questions I read is how to become a micro-influencer and begin earning money. Since micro-influencer marketing is relatively new, it’s a great question....

After that Netflix doc, can Abercrombie & Fitch shed the past and transform its brand?

After that Netflix doc, can Abercrombie & Fitch shed the past and transform its brand?

Abercrombie & Fitch has had a tumultuous brand history. Known for its topless male marketing, exclusive preppy fashion and dimly-lit stores, Abercrombie was at the center of the...

5 brands winning in the metaverse

5 brands winning in the metaverse

The metaverse is a playground of innovation, experimentation, and opportunity. At the same time, it can be difficult for many brands to know how and where to get started in this...

How Data Analytics Is Sponsoring A Slow Divorce Between Social Media Influencers And Luxury Brands

How Data Analytics Is Sponsoring A Slow Divorce Between Social Media Influencers And Luxury Brands

Before 2005 the word “influencer” probably had a different connotation than what it would have today. Over the last decade and a half, social media content creators have become...

Fashinza, a supply chain marketplace for fashion brands, raises $100M – TechCrunch

Fashinza, a supply chain marketplace for fashion brands, raises $100M – TechCrunch

The pandemic has majorly affected the global supply chain, with 60% of U.S. adults in an August 2021 Gallup survey saying that they’ve been unable to get a product they wanted...

A Guide To LinkedIn Single Image Ad Retargeting

A Guide To LinkedIn Single Image Ad Retargeting

LinkedIn has pleasantly surprised its users by steadily rolling out new features in recent years. In April 2022, they publicly released the ability to build retargeting...

Top 5 Most Critical CMO Priorities For B2C Brands

Top 5 Most Critical CMO Priorities For B2C Brands

We have fresh data from Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022 — a cross-industry survey among 153 US B2C marketing executives, VP and above, at brands with at...

TikTok Launches Branded Mission, A New Way To Crowdsource Creative

TikTok Launches Branded Mission, A New Way To Crowdsource Creative

On a day when most of Madison Avenue was focused on the TV Upfronts, TikTok launched Branded Mission this morning. It’s an innovative (and subversive) way for brands to...

How Community Generated Entertainment connects communities, culture & brands

How Community Generated Entertainment connects communities, culture & brands

Choose a category below so we can get back to you as quickly as possible. How Community Generated Entertainment connects communities, culture & brands How Community Generated...