Abercrombie & Fitch has had a tumultuous brand history. Known for its topless male marketing, exclusive preppy fashion and dimly-lit stores, Abercrombie was at the center of the...
06/10/2022
The metaverse is a playground of innovation, experimentation, and opportunity. At the same time, it can be difficult for many brands to know how and where to get started in this...
06/05/2022
Before 2005 the word “influencer” probably had a different connotation than what it would have today. Over the last decade and a half, social media content creators have become...
06/04/2022
The pandemic has majorly affected the global supply chain, with 60% of U.S. adults in an August 2021 Gallup survey saying that they’ve been unable to get a product they wanted...
06/02/2022
LinkedIn has pleasantly surprised its users by steadily rolling out new features in recent years. In April 2022, they publicly released the ability to build retargeting...
05/28/2022
We have fresh data from Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022 — a cross-industry survey among 153 US B2C marketing executives, VP and above, at brands with at...
05/26/2022
On a day when most of Madison Avenue was focused on the TV Upfronts, TikTok launched Branded Mission this morning. It’s an innovative (and subversive) way for brands to...
05/26/2022
Choose a category below so we can get back to you as quickly as possible. How Community Generated Entertainment connects communities, culture & brands How Community Generated...
05/22/2022
A sleek new My Ad Center experience was announced today at Google’s annual I/O event. It provides users with a handful of options to control the messages being served across...
05/22/2022
The definition of creativity is thinking differently. The ability to apply this to a wide gamut of problems is a superpower. And yet adland, which sells exactly this expertise,...
05/06/2022
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving...
05/04/2022